FAF Photography

So, I've decided it'd probably be a good idea for me to discuss my process a bit.  Expect to see a brief rundown on everything I post from now on.

PROCESS

Client wanted a simple logo to use for their photography business: watermarks, business cards, etc. This is what they drafted:

This was my first stab at the design:

I used a simple font -- Helvetica I believe -- flipped the F, adjusted the "A" so its midpoint lined up with the "F's", through a drop shadow on it, some shine, a reflection under photography, and sent it back to the client.

They liked it, but wanted me to tone it down -- no shine, no outline.

This is the design we settled on:

The client was happy, so I was happy.

I'm still trying to wrap my head around the "logo/branding" process -- I really enjoy doing it. I only hope to improve.